The group communication and marketing department is actively involved in the promotion of the group�s corporate branding and in helping business units and subsidiaries alike in their commercial activities. From strategy definition to message identification and medium selection, the department gets close to its �clients� and works as an internal communication agency.

The chief role of our Communications and Marketing department is to ensure that a strong, positive image of the Harel Mallac Group is communicated proactively to all internal and external audiences, and that the image is consistent with our objectives.

Our department's main areas of responsibility are:

• Production of key publications including the Annual Report, the Code of Business Ethics, the quarterly staff magazine �Connexion��
• Management of the Group�s Intranet
• News releases and media relations
• Event planning and management
• Advertising, monitoring of our subsidiaries� and SBU�s commercial campaigns
• The corporate and commercial websites
• The Group�s visual identity
• Providing communications advice to SBU�s and subsidiaries
• Crisis communication
• Market research and Analysis

Time and resources have been invested in researching target audiences, key messages, images, techniques and communication. This led to the creation of a strategic communications and marketing plan which is reviewed and assessed regularly.